Blog
How creatives actually get clients
Written from real jobs, real emails and real numbers. If a post could have been written by someone who has never sent a cold pitch, it doesn't go here.
How to follow up after a quote without losing the client
The "80% of sales need 5 follow-ups" stat has no traceable source. What real research says instead, and what to actually write when a client goes quiet after your quote.
Read it →How to get video production clients when you're too busy shooting the last one
Being booked feels like safety. It's the month it goes wrong: the work is good, and it's eating every hour you used to spend finding the next one. A working video producer on the routine that survives a full calendar.
Read it →How to get commercial photography clients: who to pitch
My first commercial client didn't pay me, and the email that got me a full time salary didn't work when I sent it. Here's who's actually worth an email, what I check before writing, and the exact message I send.
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